We live in an era when all media has become social and the combined knowledge of the globe is available in the palm of our hands. How we use that information to connect people and brands is leading the transformation from an information economy to a social economy. It is understanding the social currency and the social capital associated with new media channels that is the key to creating the future, instead of ingesting it.
Television is the single greatest hub for shared experiences our culture has ever known. How we connect and engage with each other around shared experiences is what is changing more than even television itself. You can read more on the evolution in my guest post for Ad Age: What's Wrong in Social TV, And How to Fix It.
As Co-Founder of iBubblr.com, a Social TV platform focused strictly on curated conversations around television programming, I'm an active member of the NYC and Brooklyn startup communities. For more info on iBubblr and fresh brewed Social TV links and opinions, you can keep up daily on Perkolating.